How to use Facebook Shop? The concept of how to use Facebook Shop started when Facebook was taken over by the e-commerce website Amazon. The e-commerce giant began offering a marketplace called the Amazon app for mobile devices, which allowed consumers to browse and purchase items. At the time, there were few other platforms available for companies to use as an online marketing and advertising tool.
Today, Amazon has outgrown its social media ambitions. Now, it’s looking to bring its popular social networking website into the realm of small businesses. “So far, we’ve seen very positive response to the Facebook Shop feature,” said Jeff Czyzewski, product director of Amazon’s mobile group. “We see it as an important part of the ongoing evolution of the web.” In fact, small businesses and startups that aren’t using Facebook as an advertising platform are seeing huge benefits.
If you don’t have a Facebook account and want to take advantage of how to use Facebook shop, you’re going to need to sign up for an account on Facebook. The process is pretty simple. You need to either open a web browser or your mobile app, then login. Once logged in, you’ll be able to see your own personal profile page, along with the RSS feeds from your friends and followers.
Facebook offers mobile apps for several different platforms, including Android, iPhones, BlackBerry, and Windows Mobile. If you’re not signed up for a Facebook account yet, you can go to the App Store and search for the name of the platform you use, then search for a Facebook app. Many large brands already have app versions for their Facebook shops. That makes it easier for smaller businesses to set up single online stores.
Smaller brands, meanwhile, can use what’sapp and Google Talk for their Facebook shops. Whatsapp is a text-based messaging service that allows you to chat within the Facebook platform. Google Talk is a phone-based instant messaging service that’s available across several different platforms, including Blackberry, iPhones, Android phones, and Windows Mobile phones. Between these two services, you can speak to people all over the world who are part of Facebook. That gives you a unique advantage because larger brands may be hesitant to use an unknown third party developer to create their Facebook shop because they feel like the outcome won’t be as professional as a custom website built from scratch.
Speaking of building from scratch, you have the option of using a custom site for your Facebook shop. If you have existing web properties that are valuable enough, you can leverage those to build a brand that you can market to. Using Facebook to market your shops is one of the smartest strategies to increase your sales. As a result, when you drive traffic to your newly built shop, you’ll see a significant increase in conversion rate. The conversion rate on your website will likely be higher if you have social media sharing buttons integrated into the design.
Building your own Facebook shop is easy. However, the most difficult part is getting customers to use your new features. Shopify was specifically designed with e-commerce in mind. When you integrate your e-commerce functionality with Facebook shopping cart, you can build an online store that is streamlined, interactive, yet easy to use.
The bottom line is this: integrating the Shopify backend with your Facebook shops will allow you to increase your conversion rate. With an integrated backend, your customers are able to make purchases from their Facebook pages. They are also able to give feedback to help you improve your products or services. In addition, through the loyalty program, you can earn money by referring other users. When combined with Shopify’s features, integration between the two tools can give you even greater capabilities. Integrating your Facebook shops with Shopify makes online retailing easy and more profitable.