You might have heard that how to monitor social media is one of the best ways to improve and increase your web presence. In reality, you’ve probably also been told that social networking is essential in order for you to succeed in the business world. You may even feel that it’s a great way to meet new people. However, in truth, using social networking for business purposes is not recommended.
This is because social media accounts are very prone to misuse. Anyone with access to your main email account can easily obtain all your posts and updates by using special software and by changing the settings on your profile. What’s more, social media tracking tools don’t work at all if you don’t update it regularly. In fact, you might spend an hour of your time each day monitoring your social network accounts. The truth is, you could do other things instead.
So how to monitor social networks is quite different from how to monitor phones and PDAs. Social networking is indeed a great way to interact with your friends, colleagues and relatives. It’s also a great way to meet new people and make new contacts. If you take time out to carefully analyze the activities of your main social networking account, however, you can catch a cheater. Here’s how you do it.
The first thing you need to do is to figure out what keywords are being used to search for your account. You’ll get an idea of how to monitor social media mentions by logging into your account and looking at the “Timeline” section. Here, you’ll see all the posts and tweets that were published from your main account. Notice how many times each keyword appears throughout the timeline, and then focus on those mentions.
Now that you know which keywords your competitors are using, go ahead and search for them in Google. When you do this, note which words and phrases appear more often in the timeline. Focus on those words, and try to analyze the frequency of their use. You’ll quickly discover which of your competitors are monitoring their social media mentions, and you may be able to nip them in the bud before they can spread any further.
Another great way to learn how to track social media mentions is by paying close attention to your competitors’ social networking pages. Everyone knows that Facebook and Twitter are excellent ways to connect with your customers. However, there’s nothing stopping your competitors from using these platforms to get in touch with potential clients. Just because they’re on the same page doesn’t mean that they’re really talking to each other. Check out the “modules” tab on the top right side of your Facebook or Twitter page. Here, you can see which pages your competitors are connecting with.
This is a great way to not only keep track of which social media networks your competitors are using, but it’s also a great way to learn more about what your competitors are doing. As mentioned above, it’s not difficult to go into the “modules” tab on Facebook and/or Twitter and look at the connections your competitors are forming. However, it’s much easier to look at the actual links posted by each of them. If you don’t have access to these links right now, simply visit your competitor’s websites and look at the footer or the source code of their site. You should be able to identify if they’re using a link exchange program to get other websites to post their links on their site (which is a great tool to monitor your competition’s activity), or if they’re just making comments on other people’s posts.
These two examples are the easiest ways to look at how to monitor social media channels for traffic analysis, and these methods are certainly effective. However, there are several additional methods that can be used to learn more about your competitors and see what they’re up to. Some of the more advanced ones include looking at mentions in tweets and Facebook posts, analyzing the “weights” given to certain search terms by the search engines, and even studying the websites that are linking to your competitor’s sites. All of these are very useful tactics that will help you gain a foothold in the social listening world.