How to get a social media following? Social media gives business people and marketers an incredible opportunity to reach out and touch base with their customers in a more personal and authentic way. If you want your business to grow and succeed, you need to establish connections with the people who are interested in what you have to say. It’s not enough to send them an advertisement in the form of a blog post or sales promotion – they want more.
First, you need to follow these people. You can’t just send a bunch of generic, boring text messages to people and hope that they’ll take notice. If you want to create relationships with your followers, you need to be sure to engage them and listen to what they have to say. When people get to know that you really do want to help them out and be an integral part of their online experience, they will want to follow you on Twitter, Facebook and other avenues.
One thing you should always remember is that no matter how interesting you are or how valuable your information and knowledge is, it’s pointless if nobody knows about it. Your followers must be able to tell that you have a real interest in them and in the things you are promoting. You can make this even more effective by actively participating in conversations on Twitter, Facebook and other platforms. This doesn’t mean you’ll have to spend all your time in-between posting promotional messages and engaging with people – you can leave a status update or upload a picture where you’ve contributed something interesting. This will get people interested in you, since they will recognize that they can follow you as well.
However, you don’t want to seem pushy or spammy to your followers. Keep your content respectful and helpful while still being interesting and informative. For example, don’t respond to people who follow you only to start promoting their business. Instead, if you have an interesting blog post, link it to your Twitter account so that your followers can read it. If you want to promote your products through other channels such as Facebook or MySpace, let your followers know that through those platforms as well.
Another way of how to get a social media following is by joining groups that relate to what you’re promoting. For example, if you are a health and fitness coach, join groups relevant to that topic. By doing this, not only do you get immediate exposure to your target market, but you also build rapport with members of the group. They will start to trust you and look at you as someone reliable and knowledgeable in the field.
There’s one more secret to how to get a social following that I’d like to mention now. One of the most effective ways to keep your followers is by not deactivating their accounts when you don’t want them to follow you back. This means that even if you delete your Twitter or Facebook account, you don’t necessarily have to remove all your followers from there. Many people mistakenly think that deleting an account will prevent anyone from re-following you, but this is actually untrue.
When you deactivate your account, people will notice that you’re not updating any news or updates. This gives them the impression that you don’t care about them. Since they followed you to follow updates on Twitter or Facebook, they’ll feel that they don’t need to follow you back just because you’ve deactivated your account. The truth is that even if you never tweet or post a status update, you’ll still be seen by some of your followers. So, make sure to give people an idea that you’re still around by re-tweeting interesting posts and leaving links to your social profiles.
If you find out how to get a social media following through other methods, you’ll have to be patient and stick with it for awhile. Even if you think you have the best approach and tactic, it’s very easy to be distracted by new strategies and methods that seem to pop up everyday. Keep track of which accounts are linking to which keywords so that you can start tweeting and promoting your business right away. If you take it seriously, you’ll soon see the results you’ve been searching for.