Menu Close

How To Be A Good Social Media Manager

Advertisements

Every company these days has at least one social network – Facebook, Twitter or LinkedIn. In order to run these social networks effectively, it is imperative that you know how to be a good social media manager. Social media management includes everything from how to set up and run your company’s social network to how to keep followers loyal to your brand. A good social media manager understands how to use these networks effectively to increase company sales. Here are a few tips to help you become a better social media manager.

How to be a social media manager doesn’t just involve being able to manage your own social network. It also involves understanding what social networks are relevant to your company and how to use them to your advantage. While some companies choose to go with big name social networks such as Facebook, there are a lot of smaller ones that are much more applicable to smaller businesses. A great example of this is MySpace. MySpace offers more freedom and variety than Facebook and Twitter, which are both used by large companies to spread the word about their products.

Another important thing to remember when learning how to be a social media manager is that you should never spam your customers. Spamming is one of the most common ways in which businesses ruin their reputation online. Companies should also never encourage their employees to use their accounts for personal purposes. This is just as bad as spamming as it is considered to be equally as wrong.

You should also be careful not to use your social media management skills to advertise your business. This can lead to legal action, fines, and many other complications. Therefore, it is never advisable for a company to do anything on social sites that will run afoul of social media laws. This means, for example, that if your company sells clothes, you shouldn’t ask your employees to tweet about how great their new line is until you’ve actually seen and worn them.

Knowing how to be a good social media manager involves being aware of how many people have access to the various social sites you manage. If you only have a few friends on Myspace, for instance, you shouldn’t post anything on there. However, if you’re a well established company with thousands of employees, posting anything you want on Facebook, MySpace, or any other site could potentially be illegal.

You also need to know how to be a good social media manager by never posting the same message two or more times in one chat room. For example, if you have Myspace profiles for your actual company, as well as profiles for your clients, never mention one except the other. That means if you have a client service page on Myspace, and then mention your own company’s Myspace page, you could get into trouble. People might think you are trying to get around the two separate accounts. This isn’t how to be a good social media manager.

The key to being a good social media manager is knowing how to be a good communicator. If you can’t get people to listen to you, then you won’t achieve success. Keep your message short and concise – don’t fill your sentences with words. Also, use the quote mark on your messages, even when you’re not quoting someone. That way, it’ll come across as just another comment and you won’t have to worry about being taken out of context.

Being a good social media manager is all about providing value to your customers. If you can do that, then you’ll keep them coming back for more. This is the whole point – to provide great value in your interactions with your customers. If you can help your customers out, they’ll tell their friends, and their friends will tell their friends, and so on. It’s all about viral marketing.

error: Content is protected !!